Turning Information Into Opportunity: Targeting Companies for Retention, Expansion and Attraction

Presented by Whittaker Associates, Inc.

Would you benefit from knowing which companies are at risk and which are most likely to relocate or expand in the next 12-18 months? In this interactive 45-minute webinar you will learn how to use the latest business intelligence tools and techniques. Work smarter with better information. Enhance your business retention and attraction efforts by focusing your resources on those companies that will give you the most success. Then use social networking tools to enhance your marketing position.

This session will be presented by the staff of Whittaker Associates, Inc., a leading business intelligence firm with over 20 years experience working with economic development organizations.

During the webinar we will look at Longview, TX as it learns to attract data centers.

Agenda

I. Targeting

II. Case Study

III. Business Intelligence Toolbelt

IV. Social Networking Toolbelt

15 Minute Q/A will follow the presentation

What you will learn.......

- Information on the emerging and active data center industry

- How to use business intelligence tools to your advantage

- How to narrow down leads to your "best prospects"

- How to use technology to follow-up with leads

- How social networking can play a role in ED strategies